Case Study: Kölln boosts newsletter signups with LoyJoy

Kölln boosts newsletter signups with LoyJoy’s 86% raffle participation rate

Kölln, a German oat manufacturer, faced the challenge of making their newsletter sign-up process more engaging, as a plain form was failing to excite customers. To increase subscriptions, they turned to LoyJoy and used its platform to create an interactive chatbot experience.

LoyJoy implemented a solution where a chatbot combined a fun quiz and a raffle entry into a single dialogue, requiring a newsletter sign-up to participate. This approach resulted in an 86% participation rate in the raffle and achieved a very high level of newsletter subscriptions, successfully meeting the campaign's primary goal while entertainingly introducing customers to Kölln's products.

Kölln