Case Study: Hansaplast boosts product awareness and newsletter sign-ups with LoyJoy chatbot

Hansaplast boosts reach and newsletter opt-ins with LoyJoy

Hansaplast faced the challenge of generating targeted attention for a new product launch while simultaneously collecting customer contact data in a way that complied with data protection regulations. These two goals were difficult to achieve with a classic advertisement, so they turned to vendor LoyJoy and its interactive chatbot platform.

LoyJoy implemented a solution where targeted ads led users to a chatbot. This chatbot engaged users, allowing them to register for a product test. During the dialogue, the chatbot collected personal data and secured newsletter opt-ins. As a result, LoyJoy helped Hansaplast arouse interest in the new product and collect compliant contact data in a single step, which increased reach and ensured sustainable customer loyalty.

Hansaplast