Case Study: Hansaplast wins product testers and newsletter subscribers with LoyJoy

Hansaplast boosts newsletter sign-ups and product testers with LoyJoy

Hansaplast, a leading German wound care brand under Beiersdorf, faced the challenge of launching its new Aqua Protect plaster. Their goals were to find genuine product testers to provide everyday feedback and to acquire new newsletter subscribers in a GDPR-compliant manner. To achieve this, they turned to the vendor LoyJoy and its platform for a conversational solution.

Using the LoyJoy platform, Hansaplast built a playful chat dialog that combined both objectives into a single, seamless flow. The solution educated prospects on the product, allowed them to apply as testers, and captured newsletter subscriptions with documented consent all within one conversation. LoyJoy enabled the marketing team to build this without any coding. The results included a significant increase in newsletter subscriptions and greater awareness for the new product launch.

Hansaplast