Case Study: Hansaplast gathers actionable newsletter feedback with LoyJoy

Hansaplast boosts newsletter insights with LoyJoy and drives qualified traffic to Facebook and Instagram

The customer, Hansaplast, a leading provider of wound care, faced the challenge of gathering valuable feedback for its newsletter directly from readers to sharpen its customer profiles. They partnered with the vendor LoyJoy to implement an interactive chatbot solution to collect this data directly through dialogue.

LoyJoy's solution was a chatbot that guided users through a targeted survey on preferences and collected open-ended feedback. The results provided immediately usable customer insights for newsletter optimization and drove profile enrichment for more precise targeting. LoyJoy's chatbot also successfully generated additional qualified traffic to the brand's other channels like Facebook and Instagram.

Hansaplast