Case Study: Eucerin delivers digital patient advice via QR code with LoyJoy

Eucerin launches 5 digital patient brochures with LoyJoy

The skincare brand Eucerin sought to modernize its patient support materials by replacing a traditional printed brochure with a digital alternative. Their challenge was to provide pharmacies and dermatologists with a tool for individual patient advice that was accessible anywhere and no longer tied to a physical format. They partnered with the vendor LoyJoy to implement a solution using their platform.

Using LoyJoy, Eucerin created a chatbot that transformed the patient brochure into an interactive chat dialogue. This solution guides patients through conversations about skin conditions and product recommendations. The results were so positive that Eucerin expanded the project; following the initial digital brochure on acne, four additional brochures were put into development by LoyJoy.

Eucerin