Case Study: Eucerin Austria achieves closer customer engagement with LoyJoy's skin analysis chatbot

Eucerin Austria boosts brand engagement with LoyJoy through interactive skin analysis and newsletter signups

Eucerin Austria wanted to bring its customers closer to their skincare brand with a more personal experience that went beyond classic website content. To address this challenge, they partnered with vendor LoyJoy to implement a versatile chatbot.

LoyJoy's solution was a chatbot that advises users on anti-pigment products through a personal dialogue, offers a skin analysis, and runs competitions. This created real brand engagement and laid the groundwork for direct communication by obtaining new GDPR-compliant marketing consents within the chat.

Eucerin Austria