Case Study: CosmosDirekt boosts qualified leads with LoyJoy's gamified AI Advent calendar

CosmosDirekt generates qualified GDPR-compliant leads with LoyJoy's AI Advent calendar

CosmosDirekt, a leading German direct insurer, faced the challenge of communicating its complex insurance products in an engaging way. Their goal for the Advent season was to strengthen customer loyalty and generate qualified leads through an innovative campaign that moved beyond traditional marketing. They partnered with the vendor LoyJoy to implement a solution.

LoyJoy implemented an AI-powered Advent calendar as a chat experience on its platform. This gamified solution presented users with daily quiz questions about CosmosDirekt products and a chance to win prizes. The chatbot handled the entire interactive process, which successfully generated a large number of GDPR-compliant marketing consents and effectively communicated product benefits. LoyJoy's solution strengthened brand perception and created a valuable foundation for future marketing activities.

CosmosDirekt