Case Study: CosmosDirekt reaches Gen Z with chat-based insurance education using LoyJoy

CosmosDirekt boosts engagement and cross-sell with LoyJoy, reaching 1.7 million customers

CosmosDirekt, a leading German direct insurer, faced the challenge of explaining its complex private accident insurance product to a young Gen Z audience that is unreachable through traditional channels and unwilling to read detailed product pages. To open this product to a new demographic, they partnered with vendor LoyJoy to implement a chat-based solution.

LoyJoy implemented a conversational, chat-based dialog promoted on Twitch, TikTok, and Instagram. This solution included a prize draw with an integrated educational element that playfully explained insurance risks and coverage. The results for CosmosDirekt included clearly increased engagement, more marketing consents, and measurably better cross-selling entry points, strategically turning campaign reach into consent-based contacts with a hard-to-reach audience.

CosmosDirekt