Case Study: Congstar achieves 128,000+ participants and 95% conversion with LoyJoy

Congstar drives 128,000 raffle entries with LoyJoy

Congstar, a telecommunications brand, sought to move beyond a traditional Easter raffle to build stronger customer loyalty, acquire new customers, and collect valuable data. Their challenge was to create an innovative digital experience that would generate more engagement than a classic campaign. They partnered with LoyJoy and used its Conversational Platform to address this.

LoyJoy implemented an entertaining and playful chatbot that guided users through an Easter experience, which successfully collected customer data and generated newsletter registrations. The solution achieved impressive results for Congstar, including over 128,000 participants and a 95% conversion rate, demonstrating high user engagement. The campaign also raised brand awareness through its viral success.

Congstar