Case Study: Congstar increases user interaction and lead generation with LoyJoy

Congstar boosts engagement with a 10% voucher using LoyJoy

Congstar, a mobile phone provider, faced the challenge of helping users navigate its wide range of smartphone deals to quickly find an offer matching their preferences. To address this, Congstar partnered with vendor LoyJoy to implement a personalized chatbot solution.

LoyJoy's chatbot engaged users in a dialogue to understand their desired smartphone features and tariff details. The solution provided a 10% voucher to each user and then directed them to appropriate offers. This approach increased user interaction, provided valuable customer preference data to Congstar, and supported lead generation through increased loyalty.

Congstar