Case Study: Congstar boosts engagement and customer loyalty with LoyJoy

Congstar boosts Christmas engagement with LoyJoy through 200,000 chats

Congstar, a mobile phone provider, faced the challenge of passively reaching customers with its classic Christmas advertising. To strengthen customer loyalty and actively involve its audience, it partnered with vendor LoyJoy to implement an interactive Christmas quiz built on the LoyJoy platform.

LoyJoy's solution was a festive quiz that allowed users to discover their Christmas personality type. The engaging format included animations and culminated in a raffle entry. This approach resulted in nearly 200,000 chats started, high customer interaction, and significantly improved customer experience and loyalty for Congstar.

Congstar