Case Study: BRITA Spain boosts newsletter subscribers with LoyJoy

Brita Spain boosts newsletter signups with LoyJoy and a 25% discount code

Brita Spain, a water filtration specialist, sought a more effective method to attract newsletter subscribers than traditional forms, which were seen as time-consuming and lacking immediate value for users. They partnered with vendor LoyJoy to implement a more engaging solution using its chatbot platform.

LoyJoy implemented a chatbot that allowed users to register for the newsletter directly within the conversation, capturing their data in the chat and instantly providing a 25% discount code as an incentive. This solution from LoyJoy successfully increased subscriber numbers, improved the conversion rate, and enhanced user satisfaction by delivering immediate value through a smooth experience.

Brita Spain