Case Study: BRITA France achieves product advice and GDPR-compliant newsletter leads with LoyJoy

Brita France wins GDPR-compliant newsletter subscribers with LoyJoy's chatbot in one dialog

Brita France, a major international provider of drinking water optimization, faced the challenge of advising prospects on its complex product selection. With customer motives for switching to filtered tap water varying widely, traditional product pages and FAQs were losing potential customers. To resolve this complex choice in conversation, Brita France implemented a chatbot from vendor LoyJoy.

Using the LoyJoy platform, Brita France brought several use cases together into a single chatbot that provides conversational product advice. The solution gives prospects a personalized recommendation and, within the same dialog, allows them to subscribe to a newsletter in a GDPR-compliant manner. This integrated approach from LoyJoy enabled advice to turn directly into a marketing contact, combining lead generation and advice seamlessly without the need for coding.

Brita France