Case Study: BRITA improves product discovery and customer service with LoyJoy

BRITA boosts product clicks and satisfaction with LoyJoy's water filter finder chat

Brita, an expert for water optimization, faced the challenge of customers struggling to independently identify the right water filter from their wide range of products. This lack of guidance led to many questions being directed to their sales team. To improve the customer experience and relieve their sales staff, Brita partnered with the vendor LoyJoy to implement a solution.

LoyJoy implemented a product finder chatbot that guides users through a dialogue to find the perfect Brita product, launched in four European countries. The solution created a playful and improved service experience that required no prior product knowledge. This led to more clicks on products and more satisfied consumers. LoyJoy successfully helped Brita guide customers to faster purchase decisions.

Brita