Case Study: Bionorica improves cystitis guidance and newsletter sign-ups with LoyJoy's Canephron® chatbot

Bionorica launches Canephron® chatbot for cystitis self-tests with LoyJoy

The pharmaceutical company Bionorica sought to provide a new experience for its product Canephron®, moving beyond a classic information page to offer immediate guidance for customers noticing the first signs of cystitis. To address this challenge, they partnered with the vendor LoyJoy.

LoyJoy implemented a chatbot named Vroni on the LoyJoy Conversational Platform. This solution guided visitors through a free cystitis self-test, provided personalized information, and allowed for newsletter sign-ups. The results included turning a simple information search into an engaging dialogue that introduced the Canephron® product, while also collecting anonymized data for internal studies.

Bionorica