Case Study: Eucerin UK achieves faster skin care product recommendations with LoyJoy chatbot

Beiersdorf streamlines skincare recommendations with LoyJoy, keeping advice always up to date

The customer Beiersdorf, through its brand Eucerin UK, faced the challenge of customers having to independently browse their online shop to find skincare products. They wanted to provide interactive advice that could directly guide users to the right product recommendations. To address this, they worked with the vendor LoyJoy.

LoyJoy implemented a versatile chatbot that guides customers through a dialogue to identify their needs, shows matching Eucerin products with images, and directs them straight to the online shop. The results included customers immediately receiving relevant product recommendations without a lengthy search. LoyJoy's solution created a seamless experience by connecting advice with the purchasing process and required no manual maintenance effort as the chatbot always uses the latest product data.

Beiersdorf