Case Study: Beiersdorf’s NIVEA Switzerland boosts myNIVEA sign-ups and compliant consent collection with LoyJoy

Beiersdorf launches NIVEA Switzerland chatbot with LoyJoy to engage 4 goals in one dialog

Beiersdorf, a major global skin care company behind the NIVEA brand, faced the challenge of launching its complex LUMINOUS630 innovation in Switzerland. The product required detailed consumer education and dialog rather than a simple reach campaign. To achieve this, NIVEA Switzerland partnered with vendor LoyJoy to build a chatbot that could precisely introduce the product while also winning new loyalty program members and collecting compliant marketing consents.

Using the LoyJoy platform, the marketing team built a chatbot experience without coding that successfully combined multiple goals into one dialog. LoyJoy's solution enabled NIVEA to build awareness, register product testers, and create a lasting, qualified audience with documented consent. This provided a closed loop for future marketing and product testing, allowing the country organization to react quickly to global launch dates independent of development resources.

Beiersdorf