Case Study: Beiersdorf reaches NIVEA MEN fans faster with LoyJoy

Beiersdorf launches NIVEA MEN Fan Club in 4 weeks with LoyJoy

The customer, Beiersdorf, aimed to partner with Real Madrid in Spain to promote the NIVEA MEN Fan Club and convert soccer fans into loyal brand members. To achieve this, they needed an efficient way to engage this audience without the complexity of a custom-built digital solution. They partnered with the vendor LoyJoy to implement a solution using the LoyJoy platform.

Using the LoyJoy platform, a standalone app was created that provided product tips for NIVEA MEN and offered chances to win VIP tickets and merchandise. This solution was launched in just four weeks, eliminating the need for a custom landing page. As a result, LoyJoy helped generate higher interaction rates and secure additional leads through active recommendations, achieving the campaign goals faster and with less effort.

Beiersdorf