Case Study: ALDI grows WhatsApp subscribers with LoyJoy

ALDI grows WhatsApp subscribers by over 10,000 with LoyJoy

ALDI sought to grow its WhatsApp channel subscribers and gather direct customer feedback to mark a major milestone for its ALDI North channel. The company partnered with vendor LoyJoy to address this dual challenge using a raffle built on the LoyJoy platform.

LoyJoy implemented a conversational chatbot that guided participants through an entertaining picture puzzle raffle, which collected contact details and provided an opportunity for feedback. This solution delivered measurable impact, growing the channel by over 7,000 new followers in a first round and another 10,000 in a second, while repeatedly generating valuable customer insights for ALDI.

ALDI