Case Study: ALDI boosts customer loyalty with LoyJoy

ALDI boosts customer loyalty with LoyJoy through a multi-channel raffle campaign

ALDI sought to strengthen customer loyalty and increase sales for the launch of its new "ALDI Original" fashion collection. To achieve this, the retailer partnered with vendor LoyJoy to create an interactive, participatory campaign that would effectively engage its target audience on GenZ-focused social platforms.

Using the LoyJoy platform, ALDI implemented a chatbot raffle where users could upload receipts to win exclusive pieces from the collection. This solution was deployed across TikTok, Snapchat, Instagram, in-store, and on the web. LoyJoy helped ALDI achieve a skyrocketing interaction rate with a huge number of conversations. The campaign was highly shareable, spreading organically among friends and family, and successfully strengthened customer engagement.

ALDI