Case Study: bigbasket boosts CTR and simplifies motion design with LottieFiles

Bigbasket boosts CTR and saves 5 hours a week with LottieFiles

bigbasket, India's leading quick commerce platform, faced the challenge of communicating more effectively within the limited space of a mobile app. To address this, they partnered with LottieFiles to use Lottie animations as a core part of their design strategy to guide users and make interactions more intuitive.

The solution from LottieFiles included using animations for promotions, loading screens, and new feature explanations. This implementation led to a significant increase in click-through rates and streamlined the design workflow, saving the team roughly five hours per week. LottieFiles also helped optimize file sizes, with one animation reduced from 301 KB to 99 KB, improving app performance while maintaining visual quality.

Bigbasket