Case Study: Maude boosts conversion and profit with Loop Returns Delivery Promise

How Maude Leveraged Loop Delivery Promise to Increase Conversion Rate by 12%

Maude, a modern intimacy brand, was focused on driving profitable growth by improving the customer experience and retention in a highly competitive ecommerce market. To help with this, Maude worked with Loop Returns, using Loop Delivery Promise (previously Wonderment) to improve how delivery information was presented to shoppers.

Loop Returns implemented accurate estimated delivery dates across Maude’s checkout and product pages through A/B testing. The results were strong: showing Delivery Promise increased checkout conversion by 20%, product page add-to-cart rate by 12%, and profit by 10% versus the control.

Maude

Max Nixon

Ecommerce and Retention Marketing Manager