Case Study: KEEN boosts exchanges and revenue from returns with Loop Returns

How KEEN optimized its global returns strategy with Loop

KEEN, a global footwear brand with customers in the U.S., Europe, and Japan, needed a better way to manage returns for online shoe purchases. Because fit is difficult to get right when buying footwear online, the company wanted a seamless returns experience and looked for a Shopify-native partner. It ultimately chose Loop Returns and its Shopify-based returns platform, including products such as Shop Now & Later, Workflows, and Instant Exchange.

With Loop Returns, KEEN improved its returns operations and worked with Loop to make incremental product enhancements for its global scale. The solution helped KEEN convert more returns into product exchanges, supporting customer loyalty and retaining revenue from returns. While no specific numeric metric was shared, KEEN reported getting real results and saw the returns process become a new revenue opportunity.

KEEN

Sam Buckingham

Director of Global Digital Product