Case Study: Jones Road Beauty retains $3.1M in revenue with Loop Returns

How Jones Road Beauty partnered with Loop to retain over $3.1M in a challenging market

Jones Road Beauty, founded by Bobbi Brown, is a cosmetics brand focused on clean, high-grade products that work across skin types and tones. As its online order volume grew, the company struggled with a manual returns process and increasing “where’s my order?” inquiries, making it harder to deliver the seamless post-purchase experience needed to build trust and loyalty in the beauty category. Jones Road Beauty partnered with Loop Returns to simplify and automate returns while improving the customer experience.

With Loop Returns’ instant exchange and fraud solution capabilities, Jones Road Beauty turned returns into a revenue-retention channel, allowing shoppers to exchange items in-app for different shades or products. The results were significant: Loop Returns helped retain $3.1M+ in revenue, generate $197.2K in new revenue, automate more than 208,715 returns, mitigate $35K in fraud, and achieve a 4.87/5 returns CSAT score.

Jones Road Beauty

Cody Plofker

Chief Executive Officer