Case Study: Fresh Clean Threads boosts second-purchase revenue with Loop Returns

How Fresh Clean Threads Leveraged Loop Order Tracking for a 10% Increase on Second Purchase Revenue

Fresh Clean Threads, a DTC apparel brand operating in the US, Canada, and the UK, wanted to improve retention beyond email and SMS and create a better post-purchase experience. Working with Loop Returns, they looked to replace the basic shipping-carrier tracking page with a branded order tracking experience that could keep customers engaged and support repeat purchasing.

Loop Returns implemented Loop Order Tracking, previously Wonderment, with a branded tracking page, Klaviyo flow support, and Rebuy-powered upsell recommendations. In a statistically significant holdout test, Fresh Clean Threads saw a 10% lift in second-purchase revenue, a 9% increase in total repeat orders, and 25x ROI, with the new tracking page converting at roughly one-third of the site’s overall conversion rate.

Fresh Clean Threads

Brendan Roeschel

VP Retention and Customer Experience (CX)