Case Study: Aura Bora boosts retention and post-purchase CX with Loop Returns

How Aura Bora Created a Retention and CX-Focused Post-Purchase Journey With Loop Order Tracking

Aura Bora, a food and beverage brand, wanted to improve its post-purchase experience and customer retention while reducing WISMO tickets caused by limited shipping transparency from its 3PL. To support these goals, Aura Bora turned to Loop Returns and its order tracking solution to create a more branded, proactive shipping journey for customers.

Using Loop Returns’ branded order tracking, stalled shipment triggers, and transactional email flows, Aura Bora kept customers informed in real time, added revenue-driving messaging like free-shipping reminders and reorders, and improved review capture timing. The results were strong: 72% open rates on transactional emails, a 14.2% click-through rate, and a 1.53% conversion rate on the order tracking page, along with fewer support tickets and more returning-customer revenue.

Aura Bora

Cameron Faist

Director of Ecommerce