Case Study: Twilio achieves a single source of truth and faster buyer-journey insights with Looker

Twilio - Customer Case Study

Twilio, the cloud communications platform, faced a lack of end‑to‑end visibility: teams had zero insight into the full buyer’s journey from first ad to purchase and struggled with inconsistent metrics across data sources.

By adopting Looker as a single source of truth, Twilio unlocked access to their data warehouse, made exploration and analysis easy for all teams, and reduced time spent manually massaging data. As a result, managers now rely on consistent, company‑wide metrics and data is integrated into everyday conversations, improving decision‑making across the organization.

Twilio

Jessica Zhang

Performance Marketing Lead