Case Study: Allbound achieves 30% revenue growth and faster time-to-value with Looker embedded analytics

Allbound - Customer Case Study

Allbound, a leading Partner Relationship Management (PRM) provider, faced a customer need for deeper, real-time insights beyond basic, exportable reports. Their users were relying on quarterly Excel-based analysis, limiting experimentation and value realization, while Allbound wanted to add analytics without pulling engineering resources off their core roadmap.

Allbound chose to embed Looker’s hosted analytics, focusing on a clean UX, fast time-to-value, and strong documentation/support to enable self-service and scalable data prep. The solution delivered quickly via a POC and reduced DevOps overhead; results include a 30% increase in revenue from new contracts and upsells, lower churn, faster partner activation, improved internal efficiency, and a stronger competitive position.

Allbound

Ryan Sherman

VP of Product