Case Study: Blue Cross Blue Shield of Massachusetts improves digital experiences with LogRocket

Blue Cross Blue Shield of Massachusetts improves digital experiences with LogRocket

Blue Cross Blue Shield of Massachusetts (BCBS) needed to better understand how its members were engaging with its digital website and mobile app channels. The healthcare company struggled to see what users were doing and which features interested them most, making it difficult to optimize their digital experience. They turned to LogRocket's session replay and product analytics to address this challenge.

Using LogRocket, BCBS was able to see exactly how people used their digital properties, identifying which parts received the most attention. This visibility helped product managers make better design choices to improve the user experience. The solution from LogRocket helped BCBS improve its Net Promoter Score (NPS) and ensured members could accomplish their tasks successfully on the first try, leading to a more satisfying online experience.

Blue Cross Blue Shield of Massachusetts