Case Study: Idea 11 achieves 50% YoY growth and cuts customer onboarding to 15-20 minutes with LogicMonitor

Idea 11 Automates Workflows with LogicMonitor to Support 50% YoY Business Growth

Idea 11 is an award-winning Australian MSP and AWS Advanced Partner that has grown ~50% year-over-year. As its cloud and hybrid customer base expanded, its legacy monitoring tool (PRTG) couldn’t scale or support cloud-centric workflows, causing lengthy, manual onboarding and maintenance that risked slowing growth.

Idea 11 adopted LogicMonitor’s SaaS platform for its single-pane-of-glass visibility, Active Discovery, and API-driven automation. The result: customer environment discovery and monitoring setup dropped from days or weeks to 15–20 minutes (10 minutes for fully cloud customers), cloud setup fell to 10 minutes, policy updates were automated, incident response improved, and the company could scale rapidly without proportionally increasing staff.

Idea 11

Ben Gittins

Tech Lead