Case Study: Dreamland Margate achieves real-time visitor engagement and actionable customer insights with Local Measure

Launching one of Britain's oldest amusement parks into the 21st century with Cisco Wi-Fi integrations

Dreamland Margate, the revived 16‑acre historic amusement park, faced the challenge of modernizing guest connectivity and improving how staff engage with visitors to hit ambitious attendance targets after a £25m relaunch. To do this they partnered with Local Measure and integrated the vendor’s social sign‑on and customer intelligence with Cisco technology (24 Cisco Meraki Wi‑Fi access points and Cisco Spark) to capture visitor data and enable real‑time social engagement.

Local Measure’s solution was deployed in weeks, pairing its social sign‑on and analytics with Cisco Wi‑Fi and Spark notifications so staff could see guest posts, monitor dwell time by attraction, and respond instantly in team chat rooms. The quick three‑week go‑live allowed Dreamland to use dashboards immediately on reopening, deliver faster customer responses, optimize staffing and wait‑time decisions, and build ongoing visitor data to drive repeat visits.

Dreamland Margate

Steven Mitchell

Chief Executive Officer