Case Study: Groupe Germain Hotels doubles guest interactions and cuts response time by 75% with Local Measure

Groupe Germain Hotels - Customer Case Study

Groupe Germain Hotels, a family‑owned Quebec boutique chain (Le Germain Hotels and Alt Hotels) focused on highly personalized guest service, faced difficulty finding and responding to guests’ social posts in real time—engaging with only about 40% of posters and averaging more than four days to reply. To close that gap they deployed the Local Measure platform across their properties.

By rolling out Local Measure to all 13 hotels and empowering frontline teams to use it, Groupe Germain doubled its interaction rate (from 35.6% to 79.8%), cut average response time by ~75% (from ~4 days to ~13 hours), increased total posts from 710 to 1,115 and impressions to 1.535M, and grew the number of guests posting by 52% (with monthly social content per hotel up 47%). Local Measure’s platform expanded the brand’s social footprint and enabled staff to proactively surprise and resolve issues while guests were still onsite.

Groupe Germain Hotels

Clarah Germain

Content and Social Media Manager