Case Study: The Racers Group achieves new fans and increased social engagement with Local Measure

Creating New Fans for The Racers Group

The Racers Group, a long‑running professional sportscar racing team, wanted to turn on‑track excitement at Lime Rock Race Weekend into lasting fan relationships. Local Measure, working with Cisco and LaSalle Solutions, was brought in to provide geo‑enabled visibility of the venue’s social media activity so teams could discover, monitor and engage fans in real time.

Local Measure implemented a geo‑functional social listening and engagement solution that centralized venue social posts and interactions, enabling TRG teams to respond to fans and amplify the TRG 007 Aston Martin experience. As a result, Local Measure gave the organization actionable insights and improved fan engagement at the event, helping create new fans and strengthen the team’s event presence.

The Racers Group