Case Study: AccorHotels achieves deeper guest engagement and memorable experiences with Local Measure

Creating deeper engagement with hotel guests

AccorHotels, a global hospitality group with over 4,000 hotels and 25 brands, needed a way to create deeper, more personal engagement with guests across its worldwide portfolio. In 2016 the company began using Local Measure’s Engage tool to connect with guests via social media and deliver more intimate, memorable guest experiences.

Local Measure deployed the Engage solution across AccorHotels’ properties to monitor and respond to social interactions at scale, freeing staff from manual monitoring so they could spend more time with guests. The platform was rolled out across the 4,000+ hotels and delivered measurable results in stronger guest engagement and closer guest relationships, improving the overall guest experience.

AccorHotels