Case Study: Butera's achieves increased off-premise customer engagement and repeat business with Local Measure

Butera's New York Driving Off-Premise Customer Engagement With QR Codes

Butera’s, a craft beer and pizza shop in Hamburg, New York, was forced to switch to delivery and pickup during COVID-19 and needed a way to collect feedback, retain customers, and drive repeat revenue. Local Measure partnered with Butera’s to deploy off-premise customer engagement tools — notably a QR-code sticker on pizza boxes that links to a Pulse survey, plus consent opt-in and marketing automation.

Local Measure’s solution — QR codes to capture feedback and contact details, Pulse surveys, and automated follow-up emails with a 10% discount — let Butera’s own customer data, build loyalty profiles, and run targeted campaigns. The results: Butera’s is still receiving 71% of prior survey feedback volumes, grew its subscriber list by 22%, and uses automated coupons and personalized offers to drive repeat visits and increased revenue.

Butera’s