Case Study: VentureStack boosts direct mail ROI with Lob

VentureStack brings home 2x marketing results with intelligent direct mail

VentureStack, a real estate investment company, was looking for a better way to run direct mail campaigns. Their mailers lacked personalization, tracking, and flexibility, and the process was slowed by manual ordering, email back-and-forth, and spreadsheet-based list management. Lob helped solve this by providing automated direct mail capabilities that could better support acquisition campaigns for home-selling clients.

With Lob, VentureStack was able to personalize mailpieces with custom designs, property images, and sponsor details, while adding QR codes, unique URLs, and phone numbers for tracking and retargeting. The result was strong performance: direct mail drove an 8.3x return on ad spend, consistently met a 6x ROAS target, and led VentureStack to shift 90% of its marketing budget to direct mail. Lob also helped VentureStack save time, improve testing, and scale its campaigns more efficiently.

VentureStack

Tim McGarvey

Co-Founder