Case Study: Travis Manion Foundation cuts direct mail costs by 50% with Lob for Salesforce

Travis Manion Foundation - Customer Case Study

Travis Manion Foundation, a national veterans service organization, needed a faster, more efficient way to send timely donor acknowledgment letters. Before working with Lob, staff spent hours each week pulling and cleaning Salesforce lists, coordinating with a third-party mail vendor, and manually managing envelopes and materials, while also lacking visibility into delivery status.

Using Lob for Salesforce, Travis Manion Foundation automated donor acknowledgments directly from Salesforce, with address validation, correct name formatting, and letter tracking built into the workflow. With Lob, TMF cut direct mail costs by 50%, reduced undeliverable mail, and freed up hours of staff time, with implementation taking less than 10 hours and the organization going live in under a month.

Travis Manion Foundation

Morgan Bryan

Development Coordinator