Case Study: thredUP reactivates lapsed customers and boosts ROI with Lob

thredUP boosts ROI by 128% with Lob

ThredUp, an online resale marketplace, faced the challenge of reactivating lapsed customers who were difficult to reach, especially those who had unsubscribed from email communications. To re-engage these disengaged segments, ThredUp partnered with the direct mail automation company Lob to implement a targeted postcard campaign.

Using Lob's platform, ThredUp automated personalized direct mail campaigns to test different creatives and offers. This solution drove a 128% boost in ROI, with the highest engagement coming from the previously unreachable email-unsubscribed cohort. Lob enabled ThredUp to quickly execute and optimize these campaigns, making direct mail a permanent and successful part of their reactivation strategy.

ThredUp