Case Study: NEXT Insurance achieves 4x higher response rates with Lob

The Intelligence Behind NEXT Insurance’s 4x Increase in Campaign Performance

NEXT Insurance, a company specializing in small business insurance, sought to prove that direct mail could be a scalable and profitable channel to build trust and complement their digital marketing efforts. The challenge was to move beyond the perception of it being an "old-school" method and to demonstrate its effectiveness for considered purchases like insurance, all while ensuring it could be integrated and automated efficiently.

By implementing Lob's API-driven direct mail service, NEXT integrated physical mail into their customer data platform, enabling them to automatically send personalized, behavior-triggered mailings. This solution from Lob delivered significant results, including a 4x increase in response rates for lifecycle-triggered campaigns and a 10-15% lift in engagement from integrated programs. The automation also saved the team considerable time, allowing them to focus on testing and optimization.

‍NEXT Insurance

Tim O’Brien

Head of Direct Communications