Case Study: ThredUp achieves 20–25% higher order rates with Lob's direct mail reactivation

Second-hand clothing retailer increases order rates 20-25% through direct mail reactivation

ThredUp, an online marketplace for second-hand clothing, needed to grow repeat purchases while avoiding the high cost per impression of crowded digital channels. They partnered with Lob to deploy direct mail integrated with their CRM as a winback channel.

Using Lob’s direct mail solution, ThredUp triggered personalized postcards to customers with 1–7 prior purchases who had been inactive for 30 days, customized imagery and offers based on past buys, and tested send times and postcard sizes. The Lob-driven campaign boosted order rates by 20–25% and increased engagement through targeted, automated reactivation.

ThredUp