Case Study: RealMailers achieves rapid nationwide scaling of targeted, automated direct-mail campaigns with Lob

RealMailers Automates Direct Mail Marketing to Help Their Clients Sell Homes

RealMailers, a real estate marketing company that grew out of an in-house brokerage operation in Manhattan, struggled with the high cost and time intensity of personalized direct mail—printing, folding, stuffing envelopes, and even sending interns to the post office. To solve this bottleneck they turned to Lob and its automated direct mail capabilities, seeking a faster way to run targeted campaigns without slowing time-sensitive real estate outreach.

Lob automated RealMailers’ entire mailing workflow via Lob’s suite of APIs, integrating in about two hours and enabling address verification and test postcards within hours. The result: RealMailers scaled from serving roughly 50 local agents to an active client base of over 500 agents and brokers nationwide, lowered costs with no minimums or subscriptions, and drastically reduced manual labor—outcomes RealMailers attributes directly to Lob.

RealMailers

Mihkel Noormagi

Cheif Executive Officer