Case Study: Realeflow achieves 300% increase in successful direct-mail campaigns and precise audience targeting with Lob

Realeflow Doubles Adoption Rates with Direct Mail

Realeflow, a real estate SaaS marketing platform, faced inefficient, error-prone manual direct mail processes that took 2–3 weeks end-to-end and offered little campaign visibility. To modernize this high-performing acquisition channel, Realeflow selected Lob and its API to replace middlemen and streamline direct mail within their platform.

Realeflow integrated Lob into its Direct Mail Engine—building a direct mail wizard, creative templates, bulk uploads, and tracking (including Twilio-based tracking numbers)—to enable targeting, A/B testing, and delivery visibility. Using Lob, Realeflow saw a >300% increase in campaigns created and a >200% increase in unique accounts using the tool in the first 30 days, lowered direct mail costs to pass savings to customers, and achieved better-targeted mailings with higher callback rates.

Realeflow

Austin Hale

CTO