Case Study: Myriad Women’s Health achieves 20% increase in patient payments with Lob

Myriad Women’s Health - Customer Case Study

Myriad Women’s Health, a health tech company offering DNA screenings, was struggling to produce thousands of HIPAA‑compliant invoices each month split between insurance companies and individual patients. The manual process was cumbersome and left patients confused about their financial responsibility, resulting in lower payment rates and many unpaid bills. To address this, Myriad turned to Lob and its well‑documented API to automate mail and invoicing workflows.

Lob implemented an automated billing solution that sends HIPAA‑compliant invoices and follow‑ups printed with clear payment guidance and a perforated, pre‑addressed slip that can be returned in the included envelope. As a result of Lob’s solution, Myriad achieved a 20% increase in patient payments, a drastic reduction in customer service inquiries, and eliminated wasted staff time.

Myriad Women’s Health

Matthew Maher

Engineering Manager