Case Study: Marley Spoon achieves 20% of conversions from direct mail reactivation with Lob

Marley Spoon - Customer Case Study

Marley Spoon, a retail and DTC meal kit company, wanted to mitigate churn by reactivating high-value customers using its first-party data. To do this, the company turned to Lob and its automated direct mail capabilities as part of a smarter retention strategy.

Using Lob to automate direct mail reactivation campaigns, Marley Spoon tested targeted audiences and combined direct mail with email through its Iterable integration. The results were strong: direct mail drove 20% of paid activations in a single quarter, achieved a 263% higher conversion rate than email for targeted audiences, and lowered cost per reactivation while reducing manual work.

Marley Spoon

Malin Dettmann-Levin

CRM Lead Reactivation