Case Study: RealMailers scales personalized direct mail marketing with Lob

Lob Address Verification API Helps Fundraise Up Increase Donations

RealMailers, a real estate direct mail marketing company, needed a faster, more efficient way to run personalized postcard campaigns. As their business grew, manually printing, folding, stuffing, and mailing thousands of pieces in-house became a major operational burden, especially in a time-sensitive industry where late mailings lose impact.

Using Lob’s suite of APIs, RealMailers automated address verification and postcard sending, allowing customers to create targeted campaigns without leaving their desk. Lob helped them launch quickly—within hours—and scale from 50 local agents to more than 500 agents and brokers nationwide, while making direct mail cheaper, easier, and more flexible with no minimums, subscriptions, or batching required.

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Sal Salpietro

Chief Integration Officer