Case Study: Inside Real Estate boosts response rates 5x with Lob

Inside Real Estate - Customer Case Study

Inside Real Estate, through its Kunversion+ real estate CRM and lead-gen platform, needed a better way to keep nurturing home buyers and sellers at scale. While the team already used digital tools like chat, text, and email, sending direct mail manually had become a bottleneck as the company grew.

Lob provided the API-based direct mail infrastructure Inside Real Estate needed to automate personalized postcards and other print pieces. Using Lob’s flexible templates and on-demand printing, the team launched products like Listing Machine and Nosy Neighbor, and postcard response rates rose 5x over industry standards. Lob also helped Inside Real Estate scale its offerings without worrying about print operations.

Inside Real Estate

Walter Dearing

Senior Vice President of Technology