Case Study: Spring achieves 10x ROI and double-digit conversion rates with Lob

How Spring uses Lob

Spring, a mobile marketplace for lifestyle fashion, relied on expensive email and paid-ad campaigns to drive retention and acquisition and sought a more cost-effective solution. They turned to Lob for automated, personalized direct mail to better engage customers at key moments.

Lob implemented triggered direct-mail programs with automation, personalization and a two-day SLA so Spring could reach first-time buyers instantly; this increased repeat purchases, boosted retention, and delivered measurable impact — conversion rates reported at 8% and monthly returns as high as 10x — along with praised customer support from Lob.

Spring

Mindy Welford

Senior Manager of Email and CRM