Case Study: iExit achieves 155% direct mail ROI with Lob

How iExit drives 155% ROI with intelligent direct mail

iExit, a free interstate travel app, needed a better way to acquire local businesses for its exit sponsorship program. Traditional digital outreach like cold calling, email, and social media pitches wasn’t generating enough results, and the company needed a scalable way to reach prospects and communicate the value of its advertising opportunity.

Lob provided iExit with intelligent direct mail, including hyper-local and personalized letters sent to businesses near interstate exits. Using Lob, iExit mailed nearly 64,000 pieces nationwide, generated about $30,000 in profit, and achieved 155% ROI; A/B testing of a two-page letter also drove a 40% increase in listing claims and a 60% increase in purchased sponsorships, while reducing undeliverable mail and customer support time.

iExit

Evan Metrock

Chief Executive Officer