Case Study: Honeydue achieves smoother KYC onboarding and reduces address verification rejections with Lob’s Address Verification API

Honeydue Delivers Real-Time Address Validation to Enhance Customer Experience

Honeydue, a mobile app for couples’ finances with 400,000+ members, launched a Joint Banking feature that required strict KYC address verification. They were rejecting 18% of applicants because addresses were unverifiable—a problem worsened by many users recently moving—so Honeydue engaged Lob’s Address Verification API to validate customer legal names and addresses and meet regulatory requirements.

Using Lob’s Address Verification API, Honeydue receives rich address metadata to power map-based confirmation, prompt for missing secondary details, flag undeliverable or commercial addresses, and tailor onboarding flows. The integration was quick (engineers understood the implementation in about 30 minutes), strengthened compliance and the user experience, and helped Honeydue reduce address-related application rejections while scaling its Joint Banking offering with Lob.

Honeydue

Eugene Park

Founder