Case Study: a healthcare company boosts activations and engagement with Lob direct mail

A healthcare company that provides comprehensive, primary, urgent, and behavioral services

Lob worked with a large healthcare company that provides comprehensive primary, urgent, and behavioral services to improve awareness and acquisition. The company needed a reliable way to reach prospective members, including the 20% without email addresses, and to automate scalable outreach based on member data and triggers for different healthcare campaigns.

Using Lob’s direct mail platform, the healthcare company automated HIPAA-compliant, highly personalized mailings triggered by CRM events such as job changes, moves, and post-visit follow-ups. The program delivered strong results, with a 2.87% average activation rate across campaigns, 6.5% average engagement with letters, and 45% of account activations attributed to direct mail, while maintaining a CPA of $22 per letter.